It 's time to talk about Projection Mapping, which is the newest trend in urban media intervention. The technology is not new, but it is only recently that the number of performances of this type has increased dramatically. And most importantly, if such interventions were beginning midway between experimental and underground art (remember the brilliant laser tag), now the largest advertising agencies and big corporations have shouldered the trend e. .. like say .. . "The ball is mine and I play with it!
Seriously, the effect vanished by now wonder (personally my jaw fell to 555 Kubik, see below), are beginning to see things frankly kitsch, or real spot (short-mapped find the shoe store, I'm afraid). The play is broken and we did not even take a walk? But no, the projection mapping can be used in so many ways, we must strive to adopt it as a language and not merely as a special effect.
And whatever spot Toyota Auris, with its seven lamps for a total of 100,000 ANSI lumens, certainly can not go unnoticed ... Bob
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